Podcast

Part 2: Breaking Through To An Audience With Podcasting with We Are Libertarians Guest Hosts Chris Spangle and Greg Lenz

In less than one hour, you could be on your way to podcasting success. Intrigued? Excited? Scared? All of the above? Do not panic, just keep reading. You are already on the right path.

Every week, Leading Liberty reaches hundreds of listeners, spreading our love of free markets and free people nationwide. But that’s not all. We know you can too! Podcasting done right is a game changer, and creating your own show has never been easier. Whether you want to grow your business, advocate for your organization, or promote your personal brand, podcasting is one of the most cost-effective ways to take your ideas to the global stage. And we’re here to help you do just that.

In just under 60 minutes, guest hosts Chris Spangle and Greg Lenz will teach you the ins and outs of podcasting. As hosts of We Are Libertarians, a show with 9,000 listeaners per episode and nearly $1,000 in Patreon donations per month, Chris and Greg offer expert insight for beginners and experienced podcasters alike.

In just one episode, you’ll learn:

  • How to set up your podcast.
  • The most affordable resources for painless recording and producing.
  • Tips and tricks that keep your audience coming back after every single episode.
  • Best methods for creating quality content.
  • Cheap & effective ways to advertise your show.
  • Common mistakes beginners make and how to avoid making them.

… But that’s not all! Listen to the rest, and you’ll be ready to start your own successful podcast. Now is your time to shine, so don’t wait another day. Let’s do this thing.

Resources:
Get the podcast player designed to grow your audience. Simple Podcast Press is easy, effective, and affordable. Visit their website today, and see how simple taking your show to the next level can be.

Interested in hearing more from Chris and Greg? Download their podcast, We Are Libertarians here.

Books We Recommend:
Content, Inc: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses ~ Joe Pulizzi. Available on Amazon here.
Platform: Get Noticed in a Busy World ~ Michael Hyatt. Available at Barnes & Noble here.

What do you think about this week’s episode? Let us know what you learned in the Leading Liberty Mastermind Facebook group!

Help other freedom fighters find the show by leaving Leading Liberty a quick review.

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Thank you for making this show possible. We’ll see you next week!

Part 1: Breaking Through To An Audience With Podcasting with We Are Libertarians Guest Hosts Chris Spangle and Greg Lenz

Chris Spangle and Greg Lenz from “We Are Libertarians” guest host for Jenn as she is out on special assignment. Some of you remember Chris from earlier this season in the episode titled “Does the Liberty Movement Need To Lighten Up?” As the hosts of a show which boasts an average of 9k downloads per episode and a hefty $1k monthly in pledges through Patreon, Chris and Greg walk you through the process of understanding:

  • The power of a podcast for a brand, candidate or organization.
  • The quickest way to build a growing and engaging online community.
  • How to monetize your audience so it’s a win-win for everyone.
  • Why podcasts are becoming the fastest growing and most engaging form of multi-media.
  • How the Libertarian Party of Indiana podcast helped their candidates and leaders spread the message of liberty.

Resources in this episode:

Listen to the top episodes of the We Are Libertarians podcast on the human cost of government regulations.

Automatically publish your podcasts to your website with Simple Podcast Press. It also includes a podcast player designed to grow your audience and build your email list.

Simple Podcast Press

Questions, comments, special requests?

Tell us what’s on your mind in the Leading Liberty Facebook group!

P.S. Did you like this episode?

Help other freedom fighters find the show by leaving Leading Liberty a quick review!

OR Get a shout out on the next show by pledging $1 per episode to keep Leading Liberty ad-free!

 

From NSA Prospect to Libertarian Activist (Jenn Gray on The Resistance Podcast)

What if so-called “statists” were actually some of our best allies? Believe it or not, my parents worked for the NSA, and up until halfway through Hillsdale College, I assumed I would too. Crazy, right?

Luckily, I took some awesome economic history classes that totally shifted my perspective and landed me at free market think tanks after graduation instead — and now I can have much more constructive conversations with people on the Republican road than I ever could have if I’d been one of those crazy libertarians all along.

This episode, which originally appeared on The Resistance Podcast (shout out to Josh Carter for a really fun & insightful interview!) is the final episode of season 1 of Leading Liberty — so before we dive into the interview, I’ll explain why I’m… in exile for the next 3 weeks (and who will be hosting the show in my place).

So here’s what’s on deck for you in this episode of Leading Liberty:

  • How I almost ended up at the NSA (and what ultimately saved me from myself)
  • Why I got into online marketing (and the courses and podcasts that helped me figure it out)
  • 2 key questions you can ask yourself to overcome “blank page syndrome” at the beginning of any new marketing project
  • What other libertarian activists can learn from messaging mistakes I’ve made on previous campaigns
  • Where fitness and the military factor into our communication equation

Plus some personal thoughts on the physical, spiritual, and creative influences that have made me a more effective business owner and communicator for liberty — and on that note, let’s dive into the interview!

Resources in this episode:

Want to watch the original live broadcast on YouTube?

Check out the video version of this episode here!

Want to help make sure your kids don’t end up at the NSA?

Click here to grab the Tuttle Twins books to teach your kids about liberty (and support Leading Liberty while you’re at it). My 4-year-old and I are loving The Tuttle Twins and the Golden Rule and The Tuttle Twins and the Miraculous Pencil especially!

 

P.S. Did you like this episode?

Help other freedom fighters find the show by leaving Leading Liberty a quick review!

OR Get a shout out on the next show by pledging a dollar or two per episode!

(100% of the proceeds support the Leading Liberty production team.)

Raising Kids Who Love Liberty with The Tuttle Twins’ Connor Boyack

It’s already hard to get your kids reading these days, but getting them to be interested in the ideas and philosophy behind the ideas of liberty can be even more difficult. With public schools teaching one way of viewing the world on top of the non-stop distraction of life, it’s been the prayer of freedom minded parents around the country to finally have something they could get their children to enjoy and learn from. Those prayers for a fun and informative way to bring parents and their kids together has finally been answered thanks to Connor Boyack of the Libertas Institute, who also happens to be the author of the libertarian children’s series The Tuttle Twins.

We have so much to cover on this episode that will help freedom families have nights of fun and learning with this series. Some of what we’ll discuss will focus on:

  • Why one of the freedom movement’s most successful marketers almost gave up on Facebook ads.
  • The power of consumer testimonals.
  • How to craft a complicated topic into something kids today can grasp and engage with.
  • How entrepreneurial kids are using the Tuttle Twins books to earn money.

If you want to win big for the cause of liberty today and grab a copy of the Tuttle Twins series, use our affiliate link here or click the banner below so a portion of the purchase can come back to support the show.

Any questions, comments, or special requests?

Tell us what’s on your mind in the Leading Liberty Mastermind Facebook group!

P.S. Did you like this episode?

Help other freedom fighters find the show by leaving Leading Liberty a quick review!

OR Get a shout out on the next show by pledging a dollar or two per episode!

100% of the proceeds support the Leading Liberty production team.

An Activist Judiciary vs. An Activist Jury with AZ Supreme Court Justice Clint Bolick

It can be frustrating looking for a “win” from the good guys. Far too often we look for big, obvious and life-changing circumstances, but sometimes the good guys do win — and Clint Bolick is one of those good guys you may or may not have heard about.

As the co-founder of the Institute for Justice, Clint knows a thing or two about going toe-to-toe with the government on every level. Now, Clint serves as an Associate Justice on the Arizona Supreme Court, where he has taken his passion for justice and liberty to a whole new level.

Clint is both a liberty warrior and a scholar, a thought leader *and* active leader in the field of law and order, and here’s what we’ll learn from him in this episode of Leading Liberty:

  • Whether judicial activism from the bench is what our Founding Fathers feared
  • What the “Gift Clause” is, and how the Arizona Constitution may be leading the way on some amazing state-level taxpayer protections
  • What’s really going on with the status of Civil Asset Forfeiture reform
  • Whether jury nullification is justified — and when it turns problematic

I could keep going, but this episode goes into all of that and so much more!

So listen, enjoy, learn, but don’t forget to leave the show a rating and review on iTunes if you haven’t already done that.

Resources for this episode:

Go back and check out Episode 13: Mastering Public Relations for Liberty with the Institute for Justice’s John Kramer and Episode 23: The Blue Republican Revolution for Ron Paul with the Foundation for Economic Education’s Robin Koerner to get a clearer picture of the story behind more of what we discussed in this episode.

Also, pick up up a copy of both of Clint’s books we discussed today — “David’s Hammer: The Case for an Activist Judiciary” and “Two-Fer: Electing a President and a Supreme Court” — which you can find on Amazon now (and if you click those links, you support the show in the process, so it’s a win-win).

And for more after the show, check out the free marketing resources for the freedom movement on JennGray.com.

P.S. Did you like this episode?

Help other freedom fighters find the show by leaving Leading Liberty a quick review!

OR Get a shout out on the next show by pledging a dollar or two per episode!

100% of the proceeds support the Leading Liberty production team.

The Blue Republican Revolution for Ron Paul with the Foundation for Economic Education’s Robin Koerner

In 2012, thousands of progressives and independents registered as Republicans to support Ron Paul and ended up becoming the largest coalition of his campaign. How in the world did that happen??

It all started with a Huffington Post article by today’s guest, Robin Koerner, who challenged people who love peace to become a “Blue Republican,” just for a year — and the rest is history.

But a lot has changed since then, and if we want to get those Blue Republicans and other liberty-curious voters back on our side, we need to understand why we lost them in the first place.

So here’s what you’ll learn in this episode of Leading Liberty:

  • What a “Blue Republican” is, what they want, and why it matters

 

  • A 2-word sentence starter to help change hearts and minds in political writing

 

  • What Trump, Ron Paul, and Bernie Sanders have in common that made them so popular

 

  • How we can win back the Ron Paul supporters who defected to Donald Trump

 

  • The most important psychology fundamental we need to understand to be more persuasive communicators

 

  • And lots more!

So on that note, let’s dive into the interview.

Resources in this episode:

Article: “If You Love Peace, Become a ‘Blue Republican’ (Just For a Year)

Read the Foreword to “If You Can Keep It” (and get a signed copy!)

Free Report: 10 Reasons Why Your Arguments Don’t Change Minds and What You Can Do About It Right Now

Learn more about Robin’s Weapon of Mass Persuasion course at RobinKoerner.com

Follow the Blue Republican on Facebook

Follow Robin on Twitter @rkoerner

Any questions, comments, or special requests?

Tell us what’s on your mind in the Leading Liberty Mastermind Facebook group!

P.S. Did you like this episode?

Help other freedom fighters find the show by leaving Leading Liberty a quick review!

OR Get a shout out on the next show by pledging a dollar or two per episode!

100% of the proceeds support the Leading Liberty production team.

Using Facebook to Supercharge Your Campaign (Jenn Gray on the How to Run for Office Podcast)

We know Facebook can be a powerful tool for campaigns. But using it EFFECTIVELY is tricky, so today’s episode will give you some quick wins you can implement right away. This interview originally aired on the How to Run for Office podcast with Raz Shafer, who wrote:

“Each week I get to interview candidates, elected officials and campaign rockstars, discussing everything from Facebook to Block-Walking. But this week is special to me because not only is our guest an incredibly effective campaign operative, but she’s also a long-lost friend from college.

Jenn Gray and I first got to know each other while we were attending Hillsdale College and spent some quality time together in a number of economics classes and enjoying more than a few Greek events.

Since graduating, Jenn has worked throughout the Libertarian movement, everywhere from development to social media, and made a name for herself as a rockstar in every arena she’s entered.

She is a true innovator and has become known, even outside the Libertarian community as someone who is constantly looking for new, more efficient ways to run campaigns, win votes and raise money.

Her mission is to help pro-liberty causes and campaigns change hearts and minds and attract their perfect prospects with innovative social media advertising.

Some of the things she’s been able to do with Facebook are mind-boggling and I’m really excited to find out more about the advice she has more efficiently marketing and effectively communicating a pro-liberty message.

Jenn is also a fellow podcast host with the Leading Liberty Podcast, where she focuses on giving pro-liberty professionals a way to educate themselves on marketing, communication and activism from some of the leading minds in the liberty movement.”

Resources in this episode:

Leading Liberty Episode 21: Overcoming Campaign Chaos with My Campaign Coach’s Raz Shafer

Connect with Jenn Gray on Facebook and via her website.

Check out more episodes of the How to Run for Office Podcast

Book a Free Consultation with Raz (you won’t regret it!!)

Enroll in Raz’s Advanced Candidate Course

Important Topics and Time Stamps from the Podcast:

[02:46] Podcast Intro & Jenn Gray Bio

[05:09] Jenn’s political journey

[07:44] Experimenting with Social Media for Business and Politics

[15:28] Keys to communicating the principles of Liberty in the digital realm?

[22:34] Tips for campaign fundraising on Facebook

[27:24] How to build a campaign connection on Facebook

[37:14] Easy guide to understanding Sales or Lead Funnels for campaigns

[44:34] What can Jenn do to help your campaign?

[49:21] More about the Leading Liberty Podcast

[51:40] Closing advice from Jenn Gray

[54:34] Where you can find Jenn online

Any questions, comments, or special requests?

Tell us what’s on your mind in the Leading Liberty Mastermind Facebook group!

P.S. Did you like this episode?

Help other freedom fighters find the show by leaving Leading Liberty a quick review!

OR Sponsor our editor from Young Americans for Liberty and get a shout out on the next show!

Overcoming Campaign Chaos with My Campaign Coach’s Raz Shafer

If you’ve ever been involved in a political campaign – whether as a block walker, campaign manager, or even a candidate (or anywhere in between!) – you’ve probably experienced a certain degree of… campaign chaos. It’s hard to anticipate all the challenges coming at us on the campaign trail… and even harder to put future systems in place to solve them when we have fires to put out NOW.

I’ve encountered plenty of these unexpected obstacles lately on Larry Sharpe’s campaign, and thankfully, my college-buddy-turned-campaign-coaching-rockstar Raz Shafer came to the epic rescue with some easy solutions for our rapidly growing team.

So when I found out he was also an expert at organizing a campaign’s ground game (something I admittedly know nothing about!), I had to bring him on to help our Leading Liberty candidates and community take control of their campaigns, too.

So here’s what you’ll learn in this episode of Leading Liberty:

  • The most common ground game mistake liberty candidates make (and what to do instead)
  • The ONE most important question voters need answered about your vision and values
  • The 5 systems you need to master to take control of your campaign
  • 4 things you need to cover in the script you provide to door-knocking volunteers
  • How the car in someone’s driveway can help you have a more productive political conversation
  • 2 questions you need to ask your printing vendors to save your campaign time and money
  • Where to find inexpensive campaign coaching (and how to make the most of it)
  • And lots more!

So on that note, let’s dive into the interview!

Resources in this episode:

Free Cheat Sheet: 10 Questions You Need to Ask to Take Control of Your Campaign

Free Cheat Sheet: 9 Ways to Make the Most of Your Volunteers

Book a Free Consultation with Raz (you won’t regret it!!)

Schedule a free demo of the Campaign Sidekick voter contact software

Enroll in Raz’s Advanced Candidate Course

How to Run for Office Podcast: How to Use Facebook to Super Charge Your Campaign with Jenn Gray

Join the Best Campaign Team in the LP on a LIVE Call with Larry Sharpe (Friday 8/4 at 6P/9E)

Any questions, comments, or special requests?

Tell us what’s on your mind in the Leading Liberty Mastermind Facebook group!

P.S. Did you like this episode?

Help other freedom fighters find the show by leaving Leading Liberty a quick review!

OR Sponsor our editor from Young Americans for Liberty and get a shout out on the next show!

Engaging New Donors on Fundraising Apps with DonorSee’s Gret Glyer

Facebook meets Uber for fundraising? Building community with low-dollar donors (and demonstrating that their support really does make a difference) isn’t easy – but now, there’s an app for that.

It’s easier to post a project on DonorSee than a picture on Instagram, and dollar-for-dollar, their results are blowing the Red Cross (and taxpayer-funded foreign aid) out of the water.

The government even banned the Peace Corps from using the app, so you know it must be good. But then again, DonorSee CEO Gret Glyer (who also happens to be a libertarian) knew he was starting a revolution, and he expected the resistance.

So here’s what you’ll learn in this episode of Leading Liberty:

  • How a 20-something kid built more houses for the homeless in Haiti than the Red Cross (for a minute fraction of the cost)
  • How competition for new donor dollars results in more compelling and impactful projects
  • What you need to know about imagery, social proof, and quantifiable calls to action
  • Why an LLC might be more charitable than a 501c3
  • What traditional non-profits and even political campaigns can learn from DonorSee’s success
  • And lots more!

So on that note, let’s dive into the interview!

Resources in this episode:

Download DonorSee in iTunes

Download DonorSee on Android

Follow DonorSee on Facebook

Article: Why DonorSee is an LLC (as opposed to a 501c3)

Article: Charities Are Unsustainable

Follow Gret on Twitter @gretglyer

Pledge to Help Larry Sharpe Make History

Any questions, comments, or special requests?

Tell us what’s on your mind in the Leading Liberty Mastermind Facebook group!

P.S. Did you like this episode?

Help other freedom fighters find the show by leaving Leading Liberty a quick review!

OR Get a shout out on the next show by pledging $1 per episode to keep Leading Liberty ad-free!

Making Peace with the Military with Combat Veteran Marc Sepulveda

Why do some factions of the freedom movement seem to have such an ax to grind with the military? Sure, it would be great if we had a war and no one showed up, but back in real life, the military isn’t going anywhere… and at least 76 percent of the general public has a favorable view of every branch.

Tha’s a good thing though, because veterans are natural allies for pro-liberty causes and campaigns. More active duty servicemen and veterans supported Gary Johnson and Ron Paul than any other candidate, and given their personal experience with blowback, they’re some of our most credible voices for peace.

If we want to win hearts and minds, we need to choose our battles and learn from the messaging mistakes we’ve made in the past. And that starts with making an effort to understand who we’re talking to and where they’re coming from.

So here’s what you’ll learn (from a combat veteran I deeply respect) in this episode of Leading Liberty:

  • How liberty-leaning servicemen reconcile the non-aggression principle with the role of the military in today’s world
  • Why the mismanagement of the VA perfectly illustrates the problems with universal healthcare
  • A little-known secret of the pension reform crisis (and what he’s trying to do about it)
  • Whether libertarians should run as independents or Libertarians (more on this later)
  • What unique contributions veterans can make to the freedom movement
  • How our communication approach with veterans needs to change if we’ve never served
  • And lots more!

So on that note, let’s dive into the interview.

Resources in this episode:

Article: When will we start asking the right questions about our healthcare system?

Follow Marc on Facebook

DEBATE: Should libertarians run as independents or Libertarians?

Check out the scoreboard in the Leading Liberty Mastermind Facebook group.

P.S. Did you like this episode?

Help other freedom fighters find the show by leaving Leading Liberty a quick review!

OR Get a shout out on the next show by pledging $1 per episode to keep Leading Liberty ad-free!